What is Organic SEO?
Organic SEO is a method of Search Engine Optimization designed to generate high organic or natural search result listings. Organic search results are those websites that are returned in the non-paid section of search engines such as Google, Yahoo or MSN/Live. The most coveted location for websites is at the top of the organic search results of the big three (Google, MSN and Yahoo) where 78% of all Internet searches begin. Is organic SEO better than pay per click (PPC) advertisements? You bet it is! Here are some facts to consider:
* 87% of referrals come from organic search results, not paid! (Jupiter Research)
* Paid ads are rotated out. Your ad is not always displayed for the keywords you enter.
* Organic listings appear every time for that search phrase
* Visitors are free - No cost per click
o 1,000 clicks per month x $1.25 per click = $1,250 per month (paid ad)
o 1,000 clicks per month x $0.00 per click = $0.00 per month (organic listing)
o 0% chance of "click fraud" since you're not paying per click!
* Web users trust natural listings more than paid ads
o 77% of search users choose organic over paid listings when searching
o 67% choose organic search results when purchasing
o When purchasing, organic click throughs generate 25% higher visitor to customer conversion rate
* More traffic = more sales
* Best ROI